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STATISTICS
UK SEARCH ENGINE SERVICE GETTING
YOU READY SUBMISSION
PROGRAMMES
There
is obviously some secret in our success. However the over
all summary is that you improve your positioning in search
engines by Professionally META-tagging your web site.
No matter
what you do with META-tags, over a relatively short period
of time your positioning on the search engines will diminish
as they give extra priority to new submissions. The only way
to remain high on search engines results is to timely resubmit,
ensuring you are not remove for over enthusiam. The
more pages from your website that you submit to the search
engines, the better you will do in them.
One customer
gave us interesting feedback, relating our services to how
the inland revenue had reviewed his account submission. Accepted
and processed quickly from a Chartered Accountant or as in
the past, analysed, delayed and asked lots of questions by
submitting his accounts himself ?
Many companies
on the Internet think that once their site is online the search
engines will automatically find them. Others have been told
by web designers that they will submit the site to the search
engines on their behalf, or that the site will include meta
tags which help search engines find sites. All these things
are to a degree true, but it is much more complex than just
this and to truly get amazing results out of your site and
the search engines you need to speak to professionals.
What we
do know is how to get you on the search engines and with a
bit of hard work (and clever programming) into the all-important
top ten of the search engine results pages. Imagine key word
searches relating to your business coming up on the opening
pages of Yahoo or Altavista, millions of "hits" should ensue
and at long last the claims of your web designers could come
true. Just one or two top ten entries in just one of the top
search engines will drive masses of traffic and sales your
web sites way.
Our service
has been too sucessful for some customers, with many having
too many enquiries from around the world in which they cannot
service. So as part of our ongoing programme we have developed
a more specialised and precise service for those who would
prefer to get UK enquiries and have stronger positions
on the co.uk search engines.
Throughout
2000+ we have been speciliasing in providing a guaranteed
search engine promotion service specific to co.uk. engines.
This service, branded under GetRecognised is now included within
our portfolio of Internet marketing services.
The
majority of all major search engines began life in the United
States with a .com address. By the end of the 1990s they all
had sites in this country with a .co.uk address. These portals
give users the option of searching the worldwide web or UK
sites only. For businesses this is crucial. Most people looking
to buy a product or use a service would prefer to do so with
a company based in their own country.
Statistics
show that in the UK the split between .com and .co.uk usage
is nearly 50-50. Indeed, with some search engines (e.g. Altavista
and AOL) the co.uk site is being used more frequently than
the .com parent site.
United
Kingdom July 2001 - Home Users Site Research
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MSN.COM
YAHOO.COM
ASKJEEVES.COM
LYCOS.COM
AOL.COM
GOOGLE.COM
ALTAVISTA.COM
GOTO.COM
ESPOTTING.COM
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44.6%
34.8%
8.4%
14.4%
12.6%
13.6%
3.7%
3.6% 1.7%
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MSN.CO.UK
YAHOO.CO.UK
ASKJEEVES.CO.UK
LYCOS.CO.UK
AOL.CO.UK
GOOGLE.CO.UK
ALTAVISTA.CO.UK
UKPLUS.CO.UK
EXCITE.CO.UK
LOOKSMART.CO.UK
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31.5%
21.7%
18.5%
12.2% 14.2%
4.4%
5.0%
9.3%
8.4% 5.3%
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Research
carried out by: http://www.jupitermmxi.com
Being
submitted to the .com engine is no guarantee of being listed
on the .co.uk engine. This is why the cheaper US search engine
submission companies and software packages miss out. With
over 90% of GetRecognised customers based in the UK, GetRecognised
has concentrated on providing a unique UK search engine service.
As
the internet has matured the world and their cyberdog have
a website, you can now almost guarantee that there will be
hundreds of every single business discipline on the web.
Over
the years customers have asked us about the co.uk versions
of such search engines as Yahoo or Lycos.
Do submissions to the parent .com engines get you listed on
the co.uk versions? Can such listings be monitored?
What
ratio of people in this country use the .coms and how many
use the .co.uks?
For many customers being on the co.uk versions is more important
than appearing on the .com lists. Some customers do not want
business from overseas at all and therefore would prefer to
be only on the co.uk versions.
This
exciting new service operates with an identical guarantee
to our normal (.com) service. Your site is submitted to 15
UK search engines with your choice of 8 phrases. Again, you
are covered by our No High Results that month- Money back
Policy. You also receive monthly reports showing listings
across the 15 UK search engines. We recommend that anyone
using this service should also take advantage of our usual
.com service since, as previously mentioned, the split in
usage in this country is roughly 50-50 between the co.uk and
.com search engines. For existing customers the co.uk service
is effectively a way to double your audience. And if you are
not a GetRecognised customer at all then what have you been waiting
for!?
The
majority of all major search engines began life in the United
States with a .com address. By the end of the 1990s they all
had sites in this country with a .co.uk address. These portals
give users the option of searching the worldwide web or UK
sites only. For businesses this is crucial. Most people looking
to buy a product or use a service would prefer to do so with
a company based in their own country. Statistics show that
in the UK the split between .com and .co.uk usage is nearly
50-50. Indeed, with some search engines (e.g. Altavista and
AOL) the co.uk site is being used more frequently than the
.com parent site.
Being submitted to the .com engine is no guarantee of being
listed on the .co.uk site and the GetRecognised normal service
only guarantees listings on the .coms. Similarly, our normal
service does not include monthly reports on the .co.uk engines.
Now, uniquely, we are able to offer such a service.
The
list of 15 UK search engines we concentrate on are as follows:
Altavista UK Goto UK Yahoo UK Mirago Excite UK UK Plus MSN
UK, Hotbot UK Lycos UK Websearch Google UK Webtop Netscape
UK Searchengine.com AOL UK
Getting
You Ready-The First Initial Service
Getting
to the top of the search engines may seem like a lottery,
but it is in fact a complex science. Our skill is in getting
your site into the all-important top ten key word results
pages. We achieve this with a lot of hard work, an understanding
of search engine algorithims, practical experience and some
clever programming.
GetRecognised will index your site more efficiently, they will
read and record your key words and meta tags more accurately
and will make sure that your site is correctly identified
with linked and phrased search requests. We will run our specialist
programs over your site to identify reasons why you may not
be getting the listings you hope for. Once this service is
complete we will submit your site to the search engines. Proper,
manual submission of your site to the search engines is without
doubt the most important part of "getting you to the
top". It must be carried out regularly and once submitted
the key words' progress should be monitored.
GetRecognised are so confident that we can make the Internet
work for you that we have priced our service accordingly.
You will no doubt have spent money on the design of your web
site and you may be sceptical about any future investment.
The GetRecognised "service plans" pricing policy
will hopefully allay this scepticism, we believe in payment
on results.
Getting
the site moulded for search engine detection
Our trained web site analysts will run exhaustive diagnostic
tests on your web site.
We will then use the results to identify problems that need
fixing to gain a better search engine performance.
Below is a small list of featurse that we undertake and is
Included at the start of all 3 level of services.
Specialist programs run over your site to identify
optimization problems
Insert correct meta tags and key phrases
Insert invisible 200-character product and company
description on the index page
Insert image alt-tags, allowing search indexing to
proceed beyond images in your web site
Check and amend html code for search engine readiness
Manually submit site and keywords to top fifteen search
engines
Automatically submit your site to 250 smaller search
engines worldwide
Run full reports showing your listings one month after
the service is carried out.
Now for the clever bit
GetRecognised offers three guaranteed service plans offering unrivalled
results. Consistent submission will help your site go to the
top of the search engines. Any company who is serious about
the Internet, and the opportunities it offers should participate
in one of these plans for a minimum of 12 months.
As the investment work is pridominantly done upfront with
consistant monthly development work our standard payments
terms are payment on acceptance on contract. Our guarentee
ensure you are reimburst if we do not deliver.
Level
One Standard Service: - After your first service we will
submit your site monthly to the top fifteen search engines
using the key-phrases we chose collectively. We will also
continue to service your site monthly, checking hyperlinks,
alt tags and your site html. You will be given monthly reports
of your site position on the search engines. Under the terms
of this service if your site does not achieve 15 top 30 listings
across 4 search engines
you will be reimburst accordingly on the criteria we have
met.
We also provide you with matrixstats that provide detailed
information on who has visited you site, and from where !
Level
Two Advance Service
You get all the benefits of our standard service. The Gold
Service is for companies who are serious about staying in
the Top 10 for at least a year. We will engineer your site
as usual and get you the Top 10 results you need to maximize
the potential of your website. As usual we will aim to get
you 10 top 10 listings across 5 search engines.
Level Two service also includes the following features:
A report showing all your top 10 results sent to you
every 4-6 weeks or upon request.
Full consultation about choosing your key phrases.
You know your business and we know the search engines.
We will give you all the help you need to pick the phrases
that your potential customers are most likely to type in.
The option to change any key phrases free of charge
every three months to reflect seasonal changes in your business.
Our S.E. Webtracker gives you full reports on your
hits per hour/day/week as well as showing you, which search
engines people are using, and what phrases your visitors have
typed in.
We will submit your url to the Inktomi search/submit
database, allowing your web content searchable through over
50 Inktomi Web partners
Level
Three Premium Service
You get
all the benefits of our Advance Service but with the technology
applied to both .co.uk and .com for worldwide coverage
and integrated advancement with 20 key words. As usual we
will aim to get you 25 top 10 listings across 6 search engines.
Our top
15 search engines are Alta Vista, MSN, Lycos, Overture, Hotbot,
Ask Jeeves, Yahoo, All the Web, Webcrawler, Mirago, AOL, Direct
Hit, I Won, Excite,Google.
Our monitoring starts 12 weeks after the completion of your
first service. If after the 3 month cycle of your chosen service
plan your site is not listed on the search engines as outlined
in your service contract, then our guarentee reimbursement
programme kicks in.
Level
Four Full Emarketing Service
Professionally integrating your "traditional" media
promotions with your web presence. This service provides you
with a marketing consultant who can advise you how best to
benefit from cost effective direct and indirect marketing,
i.e. profiling your website in Print, TV and other Websites
through link exchanges. Your consultant will also advise you
on benefiting from your Industry Markets directories as well
as your area of Skill or Service directories. Advise is also
provided on location and region directories to also improve
your investment in the Internet.
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